How It Works
ROSA is designed to fit your situation, not the other way around. Here's how the engagement works, what you get, and what it costs to think about.
Fit
You don't have to replace what you have to get started. ROSA can work two ways:
Option A
ROSA slides in beneath your existing platform as the hardware abstraction layer. Your software stays in place. You immediately get ROSA's hardware portability, LTS, and maintenance coverage, without touching your application logic.
Best for:
Teams with a working platform that want to reduce maintenance burden or prepare for new hardware without a full rewrite.
Option B
ROSA replaces your existing platform entirely. You get Composer, Interconnect, and Atelier: a complete embedded software foundation. Your team builds only the application logic that differentiates your product.
Best for:
Teams starting fresh, transitioning from bare metal, or whose existing platform has become too costly to maintain.
Either way, you get the same core guarantee: fixed cost, platform risk handled by us, and a clear path to adding more as your product grows.
Your starting point
Three ways into ROSA, depending on where your product is today.
The Process
Step 01
We walk through your current setup, your challenges, and what ROSA can and can't do for your situation. No commitment required.
1–2 hoursStep 02
Hands-on session covering Modules, Interconnect, the SDK, and automated code generation with your engineering team.
<8 hoursStep 03
Your team deploys the first working application module on real hardware using ROSA templates and auto-generated interfaces.
<24 hoursStep 04
We use built-in observability tools to review performance and architecture together. Refinements happen without manual rewrites.
Days 2–3Step 05
Scale to additional modules, activate Core Modules (OTA, diagnostics, connectivity), and bring in whatever module library components you need.
Week 2+Engagement Model
We offer three engagement levels based on how many products and hardware platforms you need to support. All tiers include the same core guarantee.
Tier 1
One product, one hardware platform. The right starting point for teams evaluating ROSA or launching their first ROSA-based product.
Tier 2
Multiple products on a single hardware platform. For teams building a product family that needs to scale without fragmentation.
Tier 3
Multiple product families across multiple hardware platforms. For organisations managing a broad embedded portfolio.
Pricing
We don't publish fixed prices because the embedded industry varies too much: different sectors, different hardware complexity, different compliance requirements.
What we do: estimate what your internal development would cost, and target roughly 25% of that number. That covers your upfront licence, ongoing maintenance, and platform risk, for a predictable annual fee.
If something unexpected comes up, certification is harder than anticipated or a hardware bring-up takes longer. That's our problem, not yours. The price doesn't change.
~25%
of estimated internal development cost, upfront licence
20%
of licence fee per year, covering maintenance, LTS, and risk
Fixed
No surprise overruns. If the platform causes a problem, we solve it.
The first conversation is a 30-minute overview. No commitment, no sales deck. Just an honest discussion of what ROSA can do for your specific platform challenge.